Bend It Like Beckham Analysis Cultural Studies Essay

Bend It Like Beckham Analysis Cultural Studies Essay Since the 1950s Britain has gone through an intense period of accelerated social and cultural transitions. These changes come from the results of the disintegration of the British Empire, the expansion of the Commonwealth and the movement of people from various nationalities, languages and cultures. These phenomena have supported the progressive globalization of life and conceived a multi-ethnic and multicultural society, with a strong plurality of identities and heritages. One of the most driving motions for development through this phase has been the women’s movement. Their entry into the labour market and their increasing independence has brought fundamental changes in their position in society and their relations with men. Similarly, the emergence of youth as an identifiable group with a very different lifestyle to members of older generations, has contributed substantially to the changing social and cultural profile of the country. The younger generation has a more equal ity view of the role of women in society. The Hofstede analysis for Britain reports strong feelings towards individualism and masculinity. On the other hand, the power distance and uncertainty avoidance are ranked considerably low. Long-term orientation ranks the lowest. This study indicates potential change that Britain is willing to achieve rapidly with the new generations. Men and women mix freely, with independent relationships to one another. In the football club girls are all very open, they can get in touch with strangers very easily, undress without any shame. And Jess behaves on the contrary. The most vivid example of the British youth’s independence is the fact that parents can’t interfere in Jules’s private life, even when it deals with her sexual orientation. According to Hall’s scale of levels’ of cultures, British culture is a low level context culture because the messages are clear and the words carry most of the information in most communication (for example, when the coach sees that Jess has problems with her parents because of football, he goes there and tells them about his opinion, without any rituals, very directly). More interpersonal connections of shorter duration exist in Britain. Even choosing football in this movie seems to reflect the low level context British culture is experiencing. Football is one of the most rule and goal-oriented, strictly defined and team playing games (where each has its own job). According to Hall’s cultural theories, British culture seems to be the mix of the past-oriented and future-oriented cultures. Old generation is still trying not to lose traditions, they are still very conservative but the younger people are much more future-oriented, as it is very obvious from â€Å"Bend it like Beckham†. In conclusion, British culture is definitely an individualistic one, due to its high level of individual independence, goals and concept of individuality over group goals. Individuals have universal communication and equal attitude to everyone, in the family and in everyday life where men and women enjoy equal rights. It’s also a feminine culture with several specific features of male culture. British culture is a low level context one where people play by external rules, they have separation of time, space, activities, relationships; more interpersonal connections of shorter duration; almost everything is task-centered (decision and activities focus around what needs to be done, division of responsibilities) and so on.